A strong brand is an extremely valuable asset. If it is not protected it becomes an easy target for counterfeiters. Companies are expected to be proactive about brand protection and confirm their products are legitimate to the consumers. Brand Protection creates brand trust and consumer loyalty. We offer the highest security and patented technology that integrates seamlessly into our clients’ existing product line and production. Let Nanografix help you protect your brand!
The rise of the new digital age has forever changed how businesses operate and make decisions based on changing consumer buying habits. The internet has been taken advantage of by criminals who are using numerous online platforms to distribute counterfeit products through highly sophisticated means of counterfeiting.
This global issue with fake goods has hindered the growth of many companies; thus, creating a need for robust brand protection services in digitized business environments, specifically those touching on brand protection.
Nanografix focuses on holographic solutions for technological and legal advancements in digital brand protection methods.
Digital brand protection refers to the process of identifying, monitoring and safeguarding a company’s digital presence and assets. This involves scanning websites, mobile apps, social media platforms as well as digital advertising spaces in order to know the perception people have towards the brand and also detect any misuse.
A brand protection strategy helps prevent data breaches or copyright and trademark infringement among others such as content abuse which may occur through false reviews or feedback thereby leading to damage of reputation or financial loss. With an actionable plan in place businesses can rest assured that their identity is safe.
The ways in which online criminals can target your brand are numerous; this means that there will always be some innovative new scams waiting just around the corner ready to put your reputation at risk.
Nevertheless, few threats are more common than others when it comes to safeguarding brands from harm on digital platforms such as:
Brand impersonation is one form of threat commonly encountered online. Over the years, there has been an 85% growth rate for brand impersonation attacks/scams which now cost US businesses billions annually in losses.
Typically what happens during this kind attack is that scammers use a spoof domain that closely resembles your legitimate website or social media channel only difference being it directs consumers elsewhere entirely – thus creating multiple spoof domains within tech giant Apple alone numbering more than 210 with URLs like apple-accountservice.com or iPhone-applen.com (note typo error at end of iphone-applen.com).
By adding dash between words or making small typo mistakes browsers might enter the wrong address bar thereby exposing themselves to a phishing scam hence denting Apple’s image.
If what you produce are high quality goods/services known for their reliability then counterfeiting becomes inevitable because people want them but cannot afford due to price so they opt for fake versions instead; thus counterfeit product fraud costs both sales and reputation damage since usually substandard items are involved.
Your business basics like logo, trademark or company name also face threats e.g. through cybersquatting where someone maliciously registers domain names connected with your enterprise either for destructive purposes or selling back at exorbitant prices after registering it in bad faith. Similarly, there is another scenario called trademark squatting whereby dishonest individuals register brands’ trademarks before forcing affected companies into purchasing them from him/her later on thereby causing financial strain on such firms.
It’s important to note that what has been mentioned above only represents a fraction of what exists out there awaiting discovery by anyone willing enough to dig deep into different corners online; hence any part of your presence across the internet ranging from Google My Business listing details all the way up to various social media accounts plus email marketing campaigns etc., can be subjected to abuse under brand-related threats since as an organization grows more successful alongside gaining wider reach over web space so does its value attract opportunistic threat actors who capitalize on this fact knowing very well people trust brands with good track record thus making them easy prey for exploitation through negative publicity aimed tarnishing their image.
But here’s some good news – just a few simple steps will help protect your brand reputation and financial position:
Ensure everything that identifies your company including its name/logo etc., is registered as soonest possible i.e. copyright registration should be done immediately after creating content while trademark protection should commence once you decide on type of logo/design among other elements used for branding purposes.
Start by registering any domain name(s) you want like YourCompany.com. Also, register top-level domains (TLDs) that are similar to your domain, such as YourCompany.net, YourCompany.us or YourCompany.biz to further protect against brand impersonation.
Additionally, create and claim social media accounts on all platforms — Facebook, Instagram, YouTube, LinkedIn — and check these channels often for fake duplicate accounts.
As you grow your business, you’ll likely form partnerships to help promote and sell your products or services. Use a thorough non-disclosure agreement (NDA) to keep these connections secure; safeguard patent-protected processes, designs, products and any other proprietary company information partners may have access to.
You might already have an expert in-house security/IT team but when it comes to brand intelligence and digital protection you need round-the-clock monitoring plus the most up-to-date technology available to protect your organization and reputation.
With a plan in place for protecting against brand abuse online — combined with strategies that support long-term integrity — contact us today and discuss your brand protection with us so we can work together toward keeping your company the trusted established name it should be for years tomorrow.
Nanografix
12526 High Bluff Drive, Suite 300
San Diego, CA 92130, USA
858.524.3295
[email protected]
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